The Neuroscience behind Vanity Numbers

Businesses want customers to remember them, but on today’s fiercely competitive market, memorability is not so easy. For years, vanity numbers
have catered to this need, promising businesses toll-free phone numbers
that increase brand recognition and ad response. The question remains,
however, what proof exists that vanity numbers work?


Over the years, companies have researched that very question. As Craig Borowski, VoIP and Telecommunications researcher at Software Advice,
explains, "It might seem a little odd that neuroscience is used in this
discussion of toll-free telephone numbers. But, neuroscience, and its
related field psychology, actually have a long history with the
telephone industry.”







The Neuroscience behind Vanity Numbers